About Short Form TV Advertising

Was the last commercial you saw one where a product was advertised and you were left to remember the name brand and go out and buy it? Or, was the last commercial you saw one where the product was being advertised, but then a phone number or website popped up allowing you to make the purchase immediately and from the comfort of your own home? There are lots of different ways to market your product, but the type of advertising on television that includes an 800 number or website is called direct response television, or frequently infomercials. There are two types of direct response television, long form and short form. Short form is quite popular because it is short and sweet and allows the point to be made without going overboard or boring the viewers. The benefit of short form TV advertising like this is that the price for the advertising is much less. In turn, this allows the product or service to be sold at a better price, too. The trick is that the ad must be short form TV and a phone number or website address must appear throughout the advertisement.



You may think that short form TV sounds like a starting point for better commercials down the road. Don't think this is necessarily the case. Just because the short form TV format might cost less than other options does not mean it is cheap. Additionally, it is considerably more effective than other types of on television advertising. It is so effective that many Fortune 500 companies continue to use it. Think of short form TV advertising as the smart way to reach thousands of potential customers at a discounted rate. One of the biggest benefits of this type of advertising, too, is that within minutes or even hours of airing the first short form TV spot you will have orders placed and money paid. Such a fast turnaround is great and can really help counter the costs that went into making the commercial in the first place.



The success of a short form TV advertisement usually lies in the hands of the producer/campaign manager. This is the individual who determines how the product will be displayed in the ad and how customers will be targeted and called to make a purchase. It' complicated and because of this only experienced producers or campaign managers should handle taking your product to a short form TV spot.



For more information on short form tv, be sure to visit A. Eicoff & Company, the ad agency that started it all.